Testing and tracking your email marketing tactics is an essential part of a successful strategy. Without testing and tracking specific information how will you know what’s working and what needs to be tweaked or fine tuned for better results? After all, better results mean more money in your pocket, right?

As an email marketer, here’s what you should be testing and tracking:

Open rates. Do you know when your prospects are more likely to open your emails? What time of day? What day of the week? Open rates are a critical, some say the most critical, element of your email marketing campaign. After all, if your email isn’t opened then you’re unable to connect with and sell to your prospect, right?

Subject Line and To and From Lines. Just like you’d test a headline on a sales page, you want to test your subject lines. You also want to test your…