Internet Marketing

How To Use Copywriting Secrets To Get Your Emails Opened

Posted on 01. Dec, 2009 by Dennis.

One of the most difficult aspects of email marketing is improving your open rate. After all, if your prospects don’t open your email, they can’t know what wonderful products and services you’re promoting.

Here are 3 direct response copywriting secrets you can use to increase your open rate and your bottom line.

1. Your subject line must be a short, attention grabbing, sentence much like what you would find on the envelope of a piece of direct mail you receive in your mailbox at home. Consider, when writing it, if it answers one of these three questions:

* Who is the email from? “HGTV Top Decorating Dos and Don’ts” for example, tells the recipient who the email is from. It also offers a benefit.

* What does the recipient have to do and when do they have to do it. For example, “Enter Today to win the $5000 Thanksgiving Sweepstakes.”

* What benefit do…

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Hitting the Opt-In List Bull’s Eye! (or, Building Targeted Lists)

Posted on 23. Aug, 2009 by Dennis.

Although many of you now know the importance of building your lists, you might not be aware of how a highly targeted opt in list is paramount for your business. How about we change that?

First, decide on your niche or target market. Knowing what this is not only gives you something to focus on, but will help you find the people who will be interested in the information you have to provide.

Finding a niche or target market which will be profitable is part of your initial research. While choosing a topic such as “Elephants wearing pink tutus” might be of interest and passion to you, it’s probably not the best choice for an online business venture. It may be difficult for people to gain trust in your products if you don’t carefully research first. Let’s look for something a little more promising financially.

How about more popular topics, such…

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