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Are You Testing And Tracking The Right Information?

Dennis — Sat, 12 Dec 2009 22:20:27 +0000

Testing and tracking your email marketing tactics is an essential part of a successful strategy. Without testing and tracking specific information how will you know what’s working and what needs to be tweaked or fine tuned for better results? After all, better results mean more money in your pocket, right?

As an email marketer, here’s what you should be testing and tracking:

Open rates. Do you know when your prospects are more likely to open your emails? What time of day? What day of the week? Open rates are a critical, some say the most critical, element of your email marketing campaign. After all, if your email isn’t opened then you’re unable to connect with and sell to your prospect, right?

Subject Line and To and From Lines. Just like you’d test a headline on a sales page, you want to test your subject lines. You also want to test your to and…

How To Use Copywriting Secrets To Get Your Emails Opened

Dennis — Tue, 01 Dec 2009 08:46:40 +0000

One of the most difficult aspects of email marketing is improving your open rate. After all, if your prospects don’t open your email, they can’t know what wonderful products and services you’re promoting.

Here are 3 direct response copywriting secrets you can use to increase your open rate and your bottom line.

1. Your subject line must be a short, attention grabbing, sentence much like what you would find on the envelope of a piece of direct mail you receive in your mailbox at home. Consider, when writing it, if it answers one of these three questions:

* Who is the email from? “HGTV Top Decorating Dos and Don’ts” for example, tells the recipient who the email is from. It also offers a benefit.

* What does the recipient have to do and when do they have to do it. For example, “Enter Today to win the $5000 Thanksgiving Sweepstakes.”

* What benefit do…

5 Quick Tips for Creating Effective Email Subject Lines

Dennis — Mon, 21 Sep 2009 06:06:32 +0000

Using subject lines the right way can greatly improve the number of people who actually open and read your emails. Unless your subscribers open the email they can’t read and act upon all the goodies inside, right? What do your subject lines say to your readers? Are they drab and make your subscribers head for the delete button or do they POP and make them want to read further?

If you’re struggling to get your emails opened, there’s no better time than now to give your prospects what they signed up for. These five quick tips will give you actionable steps you can utilize to craft email subject lines that get noticed and have your readers begging for more.

Quick Tip #1: Maintain Relevance

Make certain your subject line is appropriate for the subject of your list. A reader who signs up for your list expecting one thing, but receiving something completely out…

4 Quick Tips for Marketing with Autoresponders

Dennis — Sun, 13 Sep 2009 20:47:45 +0000

Marketing with autoresponders is one of the best ways to increase your online income. A mailing list is your most valuable asset, but only if handled with care will it work in your favor. The important part is that you know how to use it to its greatest potential.

Before we get into the tips of actually marketing to your list, let’s go over some basics about autoresponders and the steps you need to take before you ever send that first email.

Find the Right Autoresponder for YOU

Don’t just sign up for the first autoresponder system Joe-Marketer tells you about. There are so many systems out there to choose from. A specific system may work great for one person but might be too much (or not enough) for someone else.

Compare each of them and find the one that best fits your needs and budget. Making a wise decision before undergoing…

Email Marketing Mistakes To Avoid

Dennis — Tue, 16 Oct 2007 21:52:04 +0000

Do you have an opt-in box for a list on your website? If you are working on building a list for email marketing purposes, there are some common mistakes you should know about and avoid.

The first mistake many email marketers made is not being aware of spam rules. Generally speaking, spam is unsolicited emails that are sent to promote products or services that the recipient is not interested in.

When certain emails are marked as spam, the email never reaches the recipient, or is blocked and even deleted. To prevent this from happening, stay informed of the spam rules applied by your auto responder service. Take greater care in writing emails that are more informational and sound less like sales pitches.

Another common mistake email marketers tend to make is forgetting to send follow up emails to promotions. Getting someone to give you their email address is great, but if you capture…

How To Reach Your Target Audience

Dennis — Mon, 24 Sep 2007 12:38:10 +0000

Email marketing is very similar to other types of marketing, such as affiliate marketing. You have to know your target market, know the product you are promoting, and have a good sales pitch to sell it.

With email marketing, you are able to build a relationship with your target market. Each person has opted into your email list to receive information. Now it’s up to you to provide them with solid information and help them solve their problem with the product you’re selling.

First, you need an autoresponder to build your list. This will capture email addresses and give you an easy way to set up messages or send frequent messages to your subscribers. Once your autoresponder is set up, place an opt-in box on a prominent spot on your website to entice your website visitors to sign up.

If you are marketing to different niches, be sure to create separate…