If you have a business blog but aren’t using social network marketing to promote it, you are losing out on literally hundreds of thousands, if not millions, of potential readers and customers.

Social network marketing is becoming, if it’s not already, the number one way businesses are marketing today. This is because the potential to reach people all over the world is on the Internet through social networking.

In order to make social networking work for your business blog, obviously you need to be a member of the major social networks. However, more is required. You must be active on the social networks. You simply can’t just belong but not interact with other members and expect to build your business that way.

The whole idea of social networking is not simply to drive more traffic to your blogs and sites, it is to build relationships with potential new readers, subscribers and…

This is the section where I will be reviewing the latest hits and upcoming marketers..

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Testing and tracking your email marketing tactics is an essential part of a successful strategy. Without testing and tracking specific information how will you know what’s working and what needs to be tweaked or fine tuned for better results? After all, better results mean more money in your pocket, right?

As an email marketer, here’s what you should be testing and tracking:

Open rates. Do you know when your prospects are more likely to open your emails? What time of day? What day of the week? Open rates are a critical, some say the most critical, element of your email marketing campaign. After all, if your email isn’t opened then you’re unable to connect with and sell to your prospect, right?

Subject Line and To and From Lines. Just like you’d test a headline on a sales page, you want to test your subject lines. You also want to test your…

One of the most difficult aspects of email marketing is improving your open rate. After all, if your prospects don’t open your email, they can’t know what wonderful products and services you’re promoting.

Here are 3 direct response copywriting secrets you can use to increase your open rate and your bottom line.

1. Your subject line must be a short, attention grabbing, sentence much like what you would find on the envelope of a piece of direct mail you receive in your mailbox at home. Consider, when writing it, if it answers one of these three questions:

* Who is the email from? “HGTV Top Decorating Dos and Don’ts” for example, tells the recipient who the email is from. It also offers a benefit.

* What does the recipient have to do and when do they have to do it. For example, “Enter Today to win the $5000 Thanksgiving Sweepstakes.”

* What benefit do…

Are you envious of those blogs which seem to generate thousands of readers and subscribers and who are invariably making thousands of dollars from blogging? Set aside your envy and pay careful attention. They’re not making thousands of dollars doing anything you don’t already know how to do. The trick? They’re doing them consistently and you can too. Here’s what the big blogs do to grow their blog and how you can too:

#1 Guest blog. Guest blogging is a fantastic way to build awareness of you and your blog and it generates incoming links to your blog, which in turn generates traffic. More traffic = more profits.

#2 Post consistently and post often. The biggest blogs post every single day. Why is this such a great strategy? Their readers create a habit of visiting their blog every day. This is huge. Imagine your traffic if every single new person…