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Thousands of new business owners like yourself go into business everyday online.  Doing so means that your entire business is viewed by your prospects through your website. 

 When planning a Web site remember the following tips:

1. Think concise when creating and writing web content.  Less is more on the Web.

2. Be visual and show your products or illustrate your services in some manner (with photos or graphics, for example).

3. Don’t use colors for text and background that are not easy on the eyes, such as blue print against a red background.

4. Don’t try to dazzle people with high-tech intros.

5. Make key features of your products or services clear and inviting.

6. Make sure to include a customer service phone number and a toll-free phone number for ordering, for those people who aren’t comfortable giving you their credit card over the Internet.  Include a street address for your business so you don’t appear anonymous.  Include a site map so that everything can be easily found.  Include a search feature for products and services.

Fair Trade Laws: Many states have fair trade laws which allow the manufacturer of a product to make agreements with retailers and distributors about how to price the product.  If you live in one of these states, you may have to price your products with that in mind.

Manufacturer’s Suggested Prices: This is a little different from fair trade laws.  The manufacturer tries to protect the quality image of its product, or the profit margins of its retailers, without the aid of fair trade laws.  So you may have to price your product according to a schedule suggested by the manufacturer.

Nationally Advertised Prices: As a retailer or distributor, you can often get away with undercutting the prices that manufacturers advertise in national media.  It is very difficult to charge more than that, however, regardless of how well you can justify it from an expense point of view.

The fact that you’re reading this article confirms that you have crossed the line and have taken interest to create wealth, an all-important factor to financial security. Congratulate yourself  because your initiative just introduced you to a world out of the “rat race.”
 
What is the “rat race?”

 Every morning, you get up and prepare yourself to go to work - shower, breakfast, get dressed, travel by bus/train or drive your car, work from nine to five, get home to your family and have dinner, watch television or read the papers, then off to bed till the next morning.
 
You get two to three weeks paid vacation/sick leave each year and occasional overtime work. You get paid by your employer for your services every payday. If you don’t like your job anymore, you find another employer for better pay. Year in, year out, it’s the same routine. You work for somebody else, not for yourself. You focus your efforts in making somebody else richer. That is the “rat race.”
 
Let me ask you: “If you have ever been an employee or if you are still one, honestly, do you like this feeling?”
I believe you’ll agree that as an employee, your world is confined and limited to certain and specific information only. You hardly have time for other activities. You cannot diversify. And the only solution is to go outside this confinement, into the open, and venture into a wider field.
 
As an employee, you hardly learn anything new. This limits your knowledge potential, virtually crippling your mind.
 
Another disadvantage you get for being an employee is that your income is limited. An average employee earning an average salary, if you compute, could hardly put aside a certain amount of money for savings for his/her future use. Even an above average employee who could put aside some savings could hardly have enough for retirement use. It is pointless to compute the savings of  below average employees, they are lucky if they don’t get debt-ridden.
 
All too often, people are trapped in this race that they never bothered to know where they are headed. They only notice it at times when they run short of cash for unexpected expenses or when they realize what will happen to them when they reach retirement age. And still they forget about it and do nothing to improve their lives.
 
You must realize the need to get out of the “rat race” as early as possible. To achieve this, you need to change your way of thinking - from thoughts of working as an employee for someone else, to thoughts of being in control of your own time and money. This doesn’t mean you have to quit your day job right away.

You could spend your free time learning and actually implementing moneymaking activities while still working as an employee. Once you’re financially secured and have enough knowledge on acquiring wealth, that’s the time to get out of the “rat race” and start enjoying your life.
 
As you will see, creating wealth is making more money in lesser time, in comparison to what you are presently doing. It is like a graph with the horizontal axis representing time and the vertical axis representing money. The more steep the graph, the better it is.
 
Once you are out of the “rat race,” you continue to work This time you work for yourself and not for other people. When you work for yourself, it does not mean that you’re being selfish; you’re just being smart. Nobody’s going to look after your financial security except yourself.
 
The bottom line is this: It is all right to be an employee, but don’t stay as one for long. I’m talking from experience. Better do something about it now.

Until next time,

Dennis Cheesman

What is the first impression we have upon hearing the word “fear?” Most likely, we think of it as a word that describes a feeling we all do not like to experience. And rightly it is, for even the dictionary describes it mostly as a word filled with negative emotions.
 
In this chapter, we shall make an in-depth analysis of what fear is really all about when it comes to creating wealth; its good side and its bad side.
 
Different people have different kinds of fear. Fear of speaking in public, fear of heights, fear of enclosed places, fear of being alone, fear of dark places, fear of being in a doctor’s or dental office, fear of spiders and other insects - we can enumerate countless more.
Fear is the biggest deterrent to financial success.

Suppress fear and your money-making mind turns into a gold mine. A word of caution: Being wealthy does not necessarily solve the problem of fear. Sometimes, it even aggravates the matter, because this time, it is fear of losing the money that bothers the wealthy. Learn to manage and control fear.
 
Many people who have money problems fear losing money so much that they are actually aggravating their problems by concentrating too much on them. They can’t think of any solution to their dilemmas because their thoughts are pre-occupied with the terror of paying insurmountable bills.

Instead of worrying about their problem, they should shift their focus to a different perspective, even for just a few minutes. They should take some time to relax and re-energize their brains so they can be more capable of finding the right solution. They should set their problems aside for even just a few minutes each day, in order to allow their minds to come up with possible solutions.
 
Fear also has its good side. Fear prevents us from getting hurt, physically and emotionally. That little fear that is inherent in us is actually good for us. It prevents us from being too aggressive. It makes us think before we act. Action after thinking is definitely better than action without thinking.
 
This little fear is similar to fats in our body. Too much fat in our body is not good for our health. A little fat helps to keep us warm in cold weather. In the movies, there won’t be any good guys if it weren’t for the bad guys. 
We kept emphasizing “little” in fear and we must keep it that way because once it starts to get big, we’re in real trouble.
 
So how do we control fear from getting big without totally losing it? How do we keep fear within manageable and usable level so we have control over it instead of the other way around?
 
To an average employee, fear of losing a job makes him/her get up every morning to go to work. This is fear controlling the person. This is the reason most people stay in the “rat race.”
 
To the poor and middle class, the fear of losing money makes them cringe to take risks, even calculated risks which the rich usually take. Sometimes, they never realize that they already lost the moment they backed out from an opportunity. And if this keeps on going, they’ll never get rich.

Fear leads to poverty. It prevents financial creativity in our minds to the point that ignorance sets in. When creativity (be it financial or not) does not occupy the mind, the mind is in a state of emptiness. It doesn’t remain empty for long, so ignorance sets in. And when ignorance sets in, bigger problems start to set in as well because our mind is in disarray. Unconsciously, we become more greedy.

Let us explore greed further. I think you will agree that a high degree of greed can lead into trouble. Too much greed clouds our thoughts but a little, just a little greed may do us good. A little greed can overcome the obstacles that draw us away from financial security. A little greed can cure laziness. Without that little greed, our desire to have something better and to improve our lives financially could be beyond reach. Progress will hardly be attained.
 
If you will notice, most if not all of the negative traits and emotions in humans can lead us into trouble and financial distress, if their level is higher than our level of thinking. If we keep them from dominating our mind, we are in good hands. And to make this possible, we need to gather enough courage or fortitude within us, which will be the basis or backbone of our action towards financial security. Practice in small ways and gradually improve to bigger activities.
 
To suppress the fear of losing money, the excitement of winning must prevail. We must have the burning desire and the passion to make it happen. To bring up that burning desire, we must think of the great benefits that money will bring. “What will I do or what can I do when I become rich?” Start by recalling and making a picture in your mind of the things you would like to do if you have the money for it.

Concentrate first on the good things it will bring to you and your loved ones, perhaps helping a brother or sister finish college, going on a cruise in the Carribean if you love to travel (traveling  is educational), or giving a motorized wheel chair for a poor crippled uncle. Acts of care and concern, not only for oneself and family, but to others as well, ignites passion and desire. It puts your creative mind to work. Subconsciously, you have suppressed fear. Put your thoughts into action by making big but realistic and detailed step-by-step plans. 

Remember, that all these excitements must be within the tolerable limits of your thoughts, so your reasonable and creative thinking could have full command of your actions.

Until next time,

Dennis Cheesman

On the previous chapter, we have compared the thinking of a poor person to that of a rich one. Initially, we shall explore a few ways on how the rich act in accordance with their thinking and how we can apply these ways to encourage and guide us in doing the same.Always keep in mind that you can attract as much money as you desire by knowing that it is all in the mind. It is what you choose to think, and act upon, that produces the money you want. What you think will be, will be.

What I am about to teach you is a simple yet very powerful way of attracting wealth and prosperity in your life.

First, imagine what life would be like if you are rich. Don’t just see it. Feel it as if you’re already experiencing the luxuries and lifestyle of the rich.

Do you see yourself driving your dream car? What model and color is it? Touch the seat and feel its soft texture. Open the car radio and listen to your favorite music. Experience the joy of driving it towards your favorite place.

Maybe you could visualize a house. How many rooms does it have? Take a relaxing soak in the bath tub. Smell the food aroma coming out from the large kitchen. Play sports in your own private gym. The important thing here is to believe that you are already rich.

Now doesn’t that feel good? By doing this exercise, you are unleashing the powers of your subconscious and directing it to give you what you’re dreaming of.

But it doesn’t end there. To make this even more effective, breathe slowly while still hanging on to this wonderful feeling of being rich, and say a small thanks to God, or to a Higher Power.

By being grateful, you are commanding the Powers of the Universe to work in your favor. You are confirming that you are graciously accepting your blessings.

Try it out. Believe and feel that you are already wealthy, and be thankful for it. You will be astounded by the results.