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Is It Possible To Brand Your Blog?

Posted on 15. Nov, 2009 by Dennis in Blogging

You’re undoubtedly familiar with branding. For example, if I show you a red dot with a red circle around it you’re going to recognize the logo as Target. If I say, “just do it,” you’re going to think Nike. This is branding. Branding is creating a recognizable identity. Large corporations do it, small companies do it and your blog can do it too.

Why brand?

Branding is about creating a personality with your audience. A rapid association that stays in the front of their mind.

So how do you do it? How do you brand a blog?

Branding your blog is about creating a simple and consistent message. Ask yourself the following questions:

* What is my blog about?

* What is my message?

* What consistent design elements do I deliver?

When these three questions can be answered and applied to every single blog post, guest post, and audience interaction, you’re on your way to establishing a solid brand. The key is consistency. If your blog is about using technology to lose weight then a blog post that deviates from this core vision/mission, will detract from your goal and message.

Make Money Blogging Part Time…

Branding your blog helps you fine tune your business, attract a devoted audience and establish the kind of readership that generates profits. A few steps, some careful planning, and consistency and you’re well on your way to the profits your desire.

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2 Comments

Nir

09. Dec, 2009

Great blog .. i think branding a blog is just a important tool a strategy for online marketing , advertising and so on..

Segedoo

25. Dec, 2009

You are on good writer.

Your brand is also your promise to your market or readership as the case maybe. It means that after you build your brand to a certain point, people begin to ID you with something in particular. For instance Denis Cheeseman – internet marketing, Darren Rowse – Problogger.

Then you begin to see yourself as responsible to keeping the promise of your brand

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