Will the Bing & Yahoo Search Alliance Succeed?
What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. ...

Impact of Legal U.S. Online Gambling on Search and the Web
The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless new content will hit the web, taxing search engine crawlers. ...

Don't Let Your Web Site Design Become a Nightmare
Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea. ...

Hiring an In-House Link Marketer? 2 Essential Skills for the Job
When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your company. ...

7 Golden Rules for Paid Search Copy
Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. ...

Defining Search Engine Optimization in 2010
Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics. ...

Localizing Websites: Why it Pays to Target Countries and Not Languages
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. ...

Playing Brand DE-FENSE With Search Reputation Management
Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs. ...

12 Ways Your SEO Mileage May Vary
If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens. ...

6 Key Metrics for a Social Media Measurement Dashboard
Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. ...

Back to SEM Basics
Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. ...

Real-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display. ...

Claim Your SERP Real Estate With Google's Product Extension Ads
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. ...

Searching For the Perfect Purchase Process in Social Media, Real-Time Search
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process. ...

After the Click: What Products Do Your Users Actually Buy?
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond. ...