As an email marketer, here’s what you should be testing and tracking:

Open rates. Do you know when your prospects are more likely to open your emails? What time of day? What day of the week? Open rates are a critical, some say the most critical, element of your email marketing campaign. After all, if your email isn’t opened then you’re unable to connect with and sell to your prospect, right?

Subject Line and To and From Lines. Just like you’d test a headline on a sales page, you want to test your subject lines. You also want to test your to and…

Here are 3 direct response copywriting secrets you can use to increase your open rate and your bottom line.

1. Your subject line must be a short, attention grabbing, sentence much like what you would find on the envelope of a piece of direct mail you receive in your mailbox at home. Consider, when writing it, if it answers one of these three questions:

* Who is the email from? “HGTV Top Decorating Dos and Don’ts” for example, tells the recipient who the email is from. It also offers a benefit.

* What does the recipient have to do and when do they have to do it. For example, “Enter Today to win the $5000 Thanksgiving Sweepstakes.”

* What benefit do…

#1 Guest blog. Guest blogging is a fantastic way to build awareness of you and your blog and it generates incoming links to your blog, which in turn generates traffic. More traffic = more profits.

#2 Post consistently and post often. The biggest blogs post every single day. Why is this such a great strategy? Their readers create a habit of visiting their blog every day. This is huge. Imagine your traffic if every single new person who visited…

They provide consistent and valuable content. We’re talking a post every single day, or a minimum of every other day. However, you know as a blog owner that it’s often difficult to come up with topics to write about much less to find time to write them. There’s a solution for that and we’ll get to it in just a second.

They up the ante when it comes to value. Blog readers love great content however, they also like to receive freebies. We’re talking about reports, coupons, audios that you…

Why brand?

Branding is about creating a personality with your audience. A rapid association that stays in the front of their mind.

So how do you do it? How do you brand a blog?

Branding your blog is about creating a simple and consistent message. Ask yourself the following questions:

* What is my blog about?

* What is my message?

* What consistent design elements do I deliver?

When these three questions can be answered and applied to every single blog post, guest post, and audience interaction, you’re on your way…

Profitable Blog Goal #1 Posts per month. Do you have a regular posting schedule? One of the biggest reasons blogs struggle is because they’re not posting enough content to improve search engine rankings (which makes your blog easier to find to new readers). Additionally, if you’re not posting regular content, readers may lose interest or get out of the habit of reading your blog every day. Set a goal, one post a day for example, and stick to it.

Profitable Blog Goal #2 Incoming links. One of the best ways to drive traffic and readers to a blog…

His system works point blank…

If you can read and follow simple step by step instructions you can really make a success of this system, I truly feel this is a system anyone of any level can work.

Unlike a lot of the other gurus you see promoting this system I actually paid full price for it, so I could really get the full benefit of it and not have my recommendation tarnished by the feel of having to promote since I was given a free copy.

I really like the way George has put it together, he has really over delivered on this product.. he gives you a hefty 99 page manual…

Why is that so? Well, for starters all successful people have an extremely clear idea of what they want to achieve and what being successful means to them. For many, success is not an end in itself, but a byproduct of doing what they enjoy and are good at.

So, logically speaking, your first step to achieving success is to identify what it means to you. Is it being happy and loving what you’re doing in life? Figure out what gives meaning to your life, the things that drive you most, and therein, lies your success. Know yourself. Know what you want to stand for and live for. In other words, what do you want to be remembered for when you’re gone…

For some,…

Most copywriters have been exposed to the concept of connecting with prospects on a personal level. But it’s easier said than done. This is especially true for those who are accustomed to writing reports and other documents that are less personal. When it comes time to write a sales letter, they tend to focus on the product’s features and write from the perspective of the company rather than an individual.

A good rule of thumb is to write as though you were writing to a friend. Stay on topic, and remember that your objective is to sell, but write like you know the recipient well enough to be informal with him or her. If…

You need to have a positive yet cautiously realistic attitude toward your own abilities and yourself. Knowing your capabilities and being realistic about your possibilities are starting places for success.

For example, your chances of being a rocket scientist are slim if you flunked high school math twice, so spending several years in college taking every course you need to be a rocket scientist but avoiding the math classes until the last semester is the same as planning to fail.

Unrealistic expectations are the seedbed of depression. If you gained 20 pounds over the last three years, believing that you can lose all 20 pounds in three or four weeks is setting yourself up for a letdown. That goal just isn’t realistic.

You should, however, be far more positive than negative. You can undermine your success just as easily by setting your sights…

You may ask: Why is list list building important? It’s simple really.

When you build a list, you are actually building trust. People opt into your list and give you their email addresses simply because they trust you. At first, they may want the free e-book or offer found at your squeeze page but as you offer them good content and value, they begin to give you credibility and view you as an expert in the niche.

There after, when you have collected a sizable number of people’s emails in you list, you can slowly start to offer them your products and affiliate links, but again, don’t over do them.

People get very turned off with persistent badgering. I should know, because I’ve had awful encounters with horrible sales people and I never want to buy their product ever again.

Fortunately, you will be taught the correct ways of list building as well…

An excellent squeeze page can accomplish many things from building your list all the way to increasing your sales by leaps and bounds.

One of the primary reasons to have a squeeze page is to “squeeze” the email address out of your reader so you can use the information they provide to you for follow up marketing.

Used properly, your squeeze page has the power to boost your visitor-to-subscriber conversion rates allowing you to send follow-up communications that will then help convert your subscribers to buyers.

These 4 quick tips will be easy to implement getting you on the right track to success in no time.

Quick Tip #1: K.I.S.S. It

Keep It Simple Silly. A squeeze page is meant to serve one purpose – to get subscribers to your list. Don’t clutter it up with other offers and affiliate links. As a matter of…

If you’re struggling to get your emails opened, there’s no better time than now to give your prospects what they signed up for. These five quick tips will give you actionable steps you can utilize to craft email subject lines that get noticed and have your readers begging for more.

Quick Tip #1: Maintain Relevance

Make certain your subject line is appropriate for the subject of your list. A reader who signs up for your list expecting one thing, but receiving something completely out…

How it All Began

Blogging starts as an activity of a small group of pioneers back in the early 1990’s as a way to keep each other updated of the current progress and developments. What started as a convenient way to share ideas became a world wide sensation as more and more people come to know the wonderful platform blogs offer to anyone…

Before we get into the tips of actually marketing to your list, let’s go over some basics about autoresponders and the steps you need to take before you ever send that first email.

Find the Right Autoresponder for YOU

Don’t just sign up for the first autoresponder system Joe-Marketer tells you about. There are so many systems out there to choose from. A specific system may work great for one person but might be too much (or not enough) for someone else.

Compare each of them and find the one that best fits your needs and budget. Making a wise decision before undergoing…