Do you have an opt-in box for a list on your website? If you are working on building a list for email marketing purposes, there are some common mistakes you should know about and avoid.

The first mistake many email marketers made is not being aware of spam rules. Generally speaking, spam is unsolicited emails that are sent to promote products or services that the recipient is not interested in.

When certain emails are marked as spam, the email never reaches the recipient, or is blocked and even deleted. To prevent this from happening, stay informed of the spam rules applied by your auto responder service. Take greater care in writing emails that are more informational and sound less like sales pitches.

Another common mistake email marketers tend to make is forgetting to send follow up emails to promotions. Getting someone to give you their email address is great, but if you capture all those emails and never follow up on it, you’re wasting time and money. Don’t just use email for follow-up campaigns either. Phone calls or postcards are great ways to follow up as well.

Do you create tailor-made emails for your subscribers? First, write your message to one person. Write in a very friendly tone of voice. The more personal your email is, the greater chance you have of it provoking action from the reader. Use your autoresponder’s customization templates to insert the reader’s name.

Finally, another frequently under planned issue email marketers commonly face is not being prepared for success. What happens when you receive an overwhelming response from you email marketing campaigns? Can your website handle the traffic? Are you prepared for any problems that could arise? Be prepared in every way to handle the flood of traffic that your email marketing campaign will receive.

In closing, it is important to know that you need to be sure to use an autoresponder that is both reputable and is dependable. You don’t want to get half-way into an email marketing campaign, only to discover that the cheap autoresponder service you chose to do business with has now closed down or is unreachable. Go with the best and your email marketing will never suffer.

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