Internet Marketing

Content May be King, But it’s All in the List

Posted on 15. Jul, 2009 by Dennis in Email Marketing

If you’ve heard it once, you’ve probably heard it a thousand times. “It’s all in the list.” There’s a reason why this comment is heard so often; because without your list you can’t go very far in the world of internet marketing.

List building is the one aspect of your internet business which needs to be worked on first, with the most importance and the most consistency of any internet business process. Your list is your means to money, and without money your business venture can’t proceed. We don’t want that.

An important thing we’ll mention right from the get-go is spamming. The CAN SPAM act of 2003 made it an illegal practice to send bulk marketing emails without the consent of the recipients.

But, you still need somewhere to send those email messages, right? Of course you do. This is why the following information is going to be so important for you. It will list different ways of legally obtaining those names for your list.

1) When you are creating your website, be sure to insert an opt-in box for people to subscribe to your mailing list. This will be a necessary feature for those who find you through the next steps we are going to recommend.

2) Writing articles to submit to article banks. By writing and submitting articles based on the topics you intend to promote, you can submit them to article banks/directories. Make them rich in keywords, and remember to put your name and website information on the bottom of each article. That way prospects can find your opt-in form and sign up.

3) Joint ventures are a fantastic way to build your list quickly. This is a great opportunity for getting your name noticed, and having people sign up to receive what you have to offer. When it comes to free products or services, many visitors don’t think twice about leaving their contact information to receive their goods.

4) Adding an additional paid bonus to your free gift page can also get some money rolling in as you build your list. There are many people who will jump at the chance to get a good deal as a result of an offer they saw after receiving a free product.

5) Add free reports or other incentives for sign-ups directly from your website. Keep a specific report especially for those who sign up to your mailing list from your website itself. This will let them know how much you value them right from the start.

Once your list grows, you can keep it running smoothly by converting free customers to paid customers. Start small by offering eBooks or other low-ticket items. You can gradually increase these to reports, audios or anything else which can fill the need your customers have. Once your list is strong, your business will be too.
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