Archive for the ‘Email Marketing’ Category

July 15th, 2009

Content May be King, But it's All in the List

If you’ve heard it once, you’ve probably heard it a thousand times. “It’s all in the list.” There’s a reason why this comment is heard so often; because without your list you can’t go very far in the world of internet marketing.

List building is the one aspect of your internet business which needs to be worked on first, with the most importance and the most consistency of any internet business process. Your list is your means to money, and without money your business venture can’t proceed. We don’t want that.

An important thing we’ll mention right from the get-go is spamming. The CAN SPAM act of 2003 made it an illegal practice to send bulk marketing emails without the consent of the recipients.

But, you still need somewhere to send those email messages, right? Of course you do. This is why the following information is going to be so important for…

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October 16th, 2007

Email Marketing Mistakes To Avoid

Do you have an opt-in box for a list on your website? If you are working on building a list for email marketing purposes, there are some common mistakes you should know about and avoid.

The first mistake many email marketers made is not being aware of spam rules. Generally speaking, spam is unsolicited emails that are sent to promote products or services that the recipient is not interested in.

When certain emails are marked as spam, the email never reaches the recipient, or is blocked and even deleted. To prevent this from happening, stay informed of the spam rules applied by your auto responder service. Take greater care in writing emails that are more informational and sound less like sales pitches.

Another common mistake email marketers tend to make is forgetting to send follow up emails to promotions. Getting someone to give you their email address is great, but…

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September 24th, 2007

How To Reach Your Target Audience

Email marketing is very similar to other types of marketing, such as affiliate marketing. You have to know your target market, know the product you are promoting, and have a good sales pitch to sell it.

With email marketing, you are able to build a relationship with your target market. Each person has opted into your email list to receive information. Now it’s up to you to provide them with solid information and help them solve their problem with the product you’re selling.

First, you need an autoresponder to build your list. This will capture email addresses and give you an easy way to set up messages or send frequent messages to your subscribers. Once your autoresponder is set up, place an opt-in box on a prominent spot on your website to entice your website visitors to sign up.

If you are marketing to different niches, be sure to create separate…

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