Online Advertising

Scraper site

A scraper site is a website that pulls all of its own information from other websites. In essence, no part of a scraper site is original. In the last few years, and due to the advent of the Google Adsense publishing plan, scraper sites have proliferated at an amazing rate. Wikipedia is frequently a source of material for scraper sites.

Many scrapers will pull snippets and text from websites that rank high for keywords they've targeted. This way they hope to rank highly in the SERPS (Search Engine Results pages). RSS feeds are vulnerable to Scrapers.

Some scraper sites consist of advertisements and paragraphs of words randomly selected from a dictionary. Often a visitor will click on an advertisement because it is the only comprehensible text on the page. Operators of these scraper sites gain financially from these clicks. Ad networks such as Google Adsense are constantly working to remove these sites from their programs.

Scrapers tend to be associated in the mind with link farms and are sometimes perceived as the same thing.

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