Internet Marketing

One of the most difficult aspects of email marketing is improving your open rate. After all, if your prospects don’t open your email, they can’t know what wonderful products and services you’re promoting.

Here are 3 direct response copywriting secrets you can use to increase your open rate and your bottom line.

1. Your subject line must be a short, attention grabbing, sentence much like what you would find on the envelope of a piece of direct mail you receive in your mailbox at home. Consider, when writing it, if it answers one of these three questions:

* Who is the email from? “HGTV Top Decorating Dos and Don’ts” for example, tells the recipient who the email is from. It also offers a benefit.

* What does the recipient have to do and when do they have to do it. For example, “Enter Today to win the $5000 Thanksgiving Sweepstakes.”

* What benefit do…

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Are you envious of those blogs which seem to generate thousands of readers and subscribers and who are invariably making thousands of dollars from blogging? Set aside your envy and pay careful attention. They’re not making thousands of dollars doing anything you don’t already know how to do. The trick? They’re doing them consistently and you can too. Here’s what the big blogs do to grow their blog and how you can too:

#1 Guest blog. Guest blogging is a fantastic way to build awareness of you and your blog and it generates incoming links to your blog, which in turn generates traffic. More traffic = more profits.

#2 Post consistently and post often. The biggest blogs post every single day. Why is this such a great strategy? Their readers create a habit of visiting their blog every day. This is huge. Imagine your traffic if every single new person who visited…

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You’ve heard that a blog can pull in thousands of dollars each month in advertising revenue alone, right? And you want to know how to get those results yourself. Who can blame you, a few extra thousand a month is nothing to sneeze at. So what do the highly effective, and highly profitable, blogs do to attain these monthly profits?

They provide consistent and valuable content. We’re talking a post every single day, or a minimum of every other day. However, you know as a blog owner that it’s often difficult to come up with topics to write about much less to find time to write them. There’s a solution for that and we’ll get to it in just a second.

They up the ante when it comes to value. Blog readers love great content however, they also like to receive freebies. We’re talking about reports, coupons, audios that you…

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You’re undoubtedly familiar with branding. For example, if I show you a red dot with a red circle around it you’re going to recognize the logo as Target. If I say, “just do it,” you’re going to think Nike. This is branding. Branding is creating a recognizable identity. Large corporations do it, small companies do it and your blog can do it too.

Why brand?

Branding is about creating a personality with your audience. A rapid association that stays in the front of their mind.

So how do you do it? How do you brand a blog?

Branding your blog is about creating a simple and consistent message. Ask yourself the following questions:

* What is my blog about?

* What is my message?

* What consistent design elements do I deliver?

When these three questions can be answered and applied to every single blog post, guest post, and audience interaction, you’re on your way…

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